FROM THE SIQ STUDIO

Marketing plans, unpacked

Two ways we take a brand to market — team banners for schools, and branded sign ordering for property companies. Here’s each plan, in full.

The banner is the ad. The website just takes the order.

How we mail every school a sample banner in its own colors and mascot — then remember the design, so next season is one click.

How we give the head office control of its brand, approvals, and spending — and give every property manager an ordering site that simply works.